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BTS supports
#ENDviolence

In November 2017, UNICEF Korea, South Korean boy band BTS and South Korean entertainment company Big Hit Entertainment (BHE) joined forces in the #LoveMyself campaign, an effort to raise awareness about violence towards children and young people around the world. The #LoveMyself campaign supports the pre-existing UNICEF’s #ENDviolence campaign launched in 2013 to make the world a safer place for the young generation. Funds raised through #LoveMyself are being used to protect and support children and teens affected by domestic, school and sexual violence, as well as to empower local communities to help prevent violence. In April 2018, BTS embarked on a world tour that will take them to US, Canada, the UK, France, the Netherlands, Germany and Japan. This tour represents a great opportunity for National Committees to promote the #ENDviolence campaign in support of their advocacy, fundraising and brand building efforts.

#Violence At School

  • Worldwide, close to 130 MILLION (slightly more than 1 in 3) students between the ages of 13 and 15 experience bullying.
  • About 3 IN 10 (17 million) young adolescents in 39countries in Europe and North America admit to bullying others at school.
  • 732 MILLION (1 in 2) school-age children between 6 and 17 years live in countries where corporal punishment at school is not fully prohibited.
  • 59 school shootings that resulted in at least one reported fatality were recorded in 14 countries during the past 25 years. Nearly 3 IN 4 of these occurred in the United States.
  • Close to 500 attacks or threats of attacks on schools were documented or verified in 2016 in 18 countries or areas around the world.

#What UNICEF does
for ENDviolence

UNICEF works with governments, United Nations agencies, NGO partners and other international organizations and reached more than 3.5 million children with psychosocial support.

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Implement laws and policies to protect students from violence
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Strengthen safety measures in schools
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Encourage students and communities to challenge the culture of violence
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Raise and invest resources effectively
...
Generate and share evidence about what works

#Love Myself Activities

  • UNICEF #ENDviolence booth at Bangkok

    UNICEF booth was set up from April 6~8 at ‘Rajamangala National Stadium’ at Bangkok during world tour concert of BTS.

    ˚ Annual expected amount of donation is about USD 1,500

  • UNICEF #ENDviolence booth at Hongkong

    UNICEF booth was set up from March 20~24 at ‘Asia World Expo Arena’ at Hongkong during world tour concert of BTS.

    ˚ Annual expected amount of donation is about USD 6,500

  • Thank you for your love on 2018

    We could have a successful year with all your love and support on 2018. UNICEF with BTS and Big Hit Ent. will never give up to give dream to children suffering from violence.                                                                “Don’t let violence be an everyday lesson”

  • 1st Anniversary of LOVE MYSELF campaign

    There was a special event to celebrate 1st anniversary of the campaign with BTS and Big Hit Ent. Would you like to find out a thank you letter from them?

  • “What’s your name? Tell me yourself” at UNGA

    BTS attended to UNGA for the first time as Korean artists to speak out for Generation Unlimited on last September 24th at New York. UNICEF dreams a better world with BTS for another year.

  • LOVE MYSELF campaign on global stage

    LOVE MYSELF campaign started to co-operate globally with Japanese Committee for UNICEF and others on their world tour. We will meet everybody, everywhere following BTS’ tour.

  • LOVE MYSELF campaign launch for #ENDviolence

    UNICEF launched LOVE MYSELF campaign with BTS and Big Hit Ent. to give message to children around the world who suffer from violence November 11th 2017 . Come join us and end violence!

     

     

#ENDviolence feed

    With a small amount of donation,
    you can end violence against children in schools.

    UNICEF is calling on all governments, NGOs, and institutions to take action for end violence against children. If you are a student, parent or teacher, take action to demand safe environments where children and young people can feel safe at school, in their community and online. With your action, we can #ENDviolence in schools.

    Donate